The phrase refers to formulas for a type of seasoning blend, typically associated with Cajun and Southern cuisine. These blends aim to create a flavorful profile that is both savory and subtly spicy, designed to enhance the taste of various dishes. An example would involve combining salt, pepper, garlic powder, onion powder, paprika, cayenne pepper, and other spices in specific ratios.
The popularity stems from its versatility and ability to add depth of flavor to meats, vegetables, and seafood. Historically, such spice blends have been integral to Southern cooking traditions, offering a convenient way to season food consistently. The appeal lies in creating a memorable taste experience with a balance of heat and savory notes. The term itself creates curiosity and implies exceptional flavor.