A promotional mechanism that reduces the purchase price of items from a specific skincare brand. These mechanisms typically consist of a string of alphanumeric characters that, when applied during the checkout process on the brand’s website or at authorized retailers, deduct a specified amount or percentage from the total order value. For example, entering a designated set of characters during online purchase finalization will reduce the price of Glow Recipe products.
The importance of these mechanisms to consumers lies in their ability to make sought-after skincare products more accessible and affordable. This increased affordability allows individuals to experience the benefits of higher-end skincare formulations without incurring the full cost. Historically, these price reductions have served as a key driver of sales, particularly during promotional periods like holidays or seasonal events, impacting purchasing decisions.