The phrase identifies promotional events offered by Toyota and its dealerships during the annual Black Friday shopping period. These events typically involve reduced pricing, financing incentives, or special lease offers on various Toyota models. They represent a strategic effort to capitalize on increased consumer spending associated with the holiday season.
Such promotions are important for both the manufacturer and consumers. For Toyota, these events can significantly boost year-end sales volume and clear out existing inventory. For customers, they present an opportunity to acquire a new vehicle at potentially reduced costs, benefiting from manufacturer-backed rebates or dealership discounts. Historically, automakers have utilized end-of-year sales incentives to achieve annual sales targets.
